We are working with a graphic designer on our branding and logo.
It is such an interesting process to try to get across to a third party who we are and what we represent, as well as who we want to appeal to.
When we first created Daylesford Organics it was an apple farm. We called ourselves apple farmers and I appliqued us apple T-shirts to wear to market.
Due to draught conditions it soon became obvious that we would have to diversify. Mixed farming (biodiversity) soon became an important part of our ideology.
A biodynamic egg farm up the road was closing down and we saw the gap in the market and overnight went from being backyard chook keepers to having a flock of up to one thousand.
At that stage the majority of our income came from the eggs.
We've chosen a wonderful designer, gone into great detail with her about us, our farm, our vision and our likes and dislikes. We've discussed the personalities of different fonts and different colours and now we have to walk away and leave her to it.
I can hardly wait to see what she comes up with.